The Weekly Add-to-Cart: Igloo Cooler
Producer Ella has officially found the summer MVP. From boat rides and cabin trips to picnics and everyday lunch runs, the Igloo Trailmate Soft-Sided Cooler has somehow become one of her most-used products all summer. This week, she breaks down why the backpack design is the kind of simple, smart product innovation she loves and why the white cooler might be a lot easier to keep clean than you’d think.








Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.