Target SoHo, Amazon Rush & The Instacart Dynamic Pricing Brouhaha | Fast Five Video
Amazon tests one-hour Rush pickup while Instacart’s AI pricing draws fire and November grocery sales shatter records at $12.3 billion. Chris and Anne close out 2025 with bold predictions on agentic commerce, Target’s SoHo experiment, and what AWS’s David Dorf sees coming in 2026.















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.