Amazon Wants To Be The Web’s Search Bar, Ulta’s Back & Vizio TVs Are Now Walmart Stores | Fast Five Video
In this week’s Omni Talk Retail Fast Five, Chris Walton, on-site at Shoptalk 2026, joins returning guest Carter Jensen to discuss Amazon’s expanding Shop Direct strategy, Ulta Beauty’s move into TikTok Shop, Walmart and Vizio’s growing retail media integration, Instacart’s AI-powered smart carts, and Amazon’s continued push into grocery delivery and faster fulfillment.














Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.