What to Expect At Shoptalk Europe 2026: A Conversation With Adam Plom | 5IM
The retail world is changing faster than any conference agenda can keep up with, and Shoptalk Europe’s Head of Content, Adam Plom, is navigating that tension in real time. Tune in to hear what’s really driving conversations in European retail, why agentic commerce is dominating the agenda, and what to expect when 4,500 industry leaders descend on Barcelona June 9–11.















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.