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Spotlight Series: The Store as a Media Channel with Michael Pollack of News America Marketing | Podcast

In part two of our Spotlight Series with News America Marketing, we sit down with their SVP and General Manager of Digital, Michael Pollack. In this episode, we discuss the advantages for individual retailers and the industry at large, when we start thinking about the stores as a media channel. We talk about how leveraging the data from that channel is a win for the entire ecosystem, making the in-store experience more personalized and more valuable to the shopper, the shopper marketer, the market and the brands.