Brand strategies for selling on Amazon must consistently evolve with the platform, and Kiri Masters, founder of Bobsled Marketing, the Marketplace Institute, and fellow Forbes contributor has been working with brands to navigate this for a while. From operating her Amazon sellers hotline (yes, it’s a real thing) to writing her new book, Amazon for CMO’s, she’s had a ton of experience which she shares in this podcast with our Omni Talk listeners.
In this week’s Fast Five, sponsored by Trigo, we talk McKinsey’s lab store at MOA, Kroger’s Food Hall, innovation in health, Caper, and Amazon’s new air pods.
Our first Spotlight Series from Groceryshop 2019 features GrocerKey CEO, Jeremy Neren. Jeremy started his company back in 2006, delivering convenience items by bicycle to college students on the UW-Madison campus. He’s since grown GrocerKey to become a strategic white-label e-commerce solution that can do everything from optimizing order fulfillment and inventory management to facilitating last-mile delivery for grocers across the country.
The gang is together again to talk a Starbucks Pickup Store, Walmart’s unlimited grocery delivery, Nordstrom Local accepting competitor returns, AiFi’s new store, and Chris’ fan boy crush on Patrick Doyle.
Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina | Spotlight Series Podcast
Chris goes back to school to learn more about multi-touch attribution and its role in understanding how the future of retail will evolve by sitting down with Amy Fitzgerald, VP Media Attribution & Measurement at Catalina.
Fast Five: The Magical World of Disney + Target and the Mystery of Le Tote Buying Lord & Taylor | Podcast
With the two “yutes” on hiatus, Anne and Chris hold down the fort this week and talk Disney stores inside Target, the mystery surrounding the Le Tote/Lord & Taylor deal, the Boxed & Century 21 partnership, Farfetch and Barneys, Savage X Fenty and Amazon, Walmart and Mamava, and Anne’s family’s pickled peppers.
The gang talks ThredUp, the Walgreens/Kroger Pilot Expansion, Target, Amazon 4-Star, and Kohl’s Returns
The gang discusses Nike’s new subscription service and Foot Locker partnership, Amazon’s new pricing program, Macy’s toe tag, Dick’s discount stores and driving Neil’s Chevy to the levy.
Spotlight Series: The Store as a Media Channel with Michael Pollack of News America Marketing | Podcast
In part two of our Spotlight Series with News America Marketing, we sit down with their SVP and General Manager of Digital, Michael Pollack. In this episode, we discuss the advantages for individual retailers and the industry at large, when we start thinking about the stores as a media channel. We talk about how leveraging the data from that channel is a win for the entire ecosystem, making the in-store experience more personalized and more valuable to the shopper, the shopper marketer, the market and the brands.
With Carter on location, Chris, Anne, and Neil discuss superhero movies, Apple’s new credit card, Petco, Dash buttons, CVS, and give a much too detailed description of Third Haus.
The gang talks Amazon going after Stitch Fix, Starbucks delivery, Walgreens and Voice, concept Container Stores, and a rare good move by Macy’s
Ready for Voice Search? A Spotlight Interview w/ Uberall SVP Marketing & Communications, Norman Rohr | Podcast
By 2020, some studies predict 50% of searches will be done through voice. That means there’s a lot to prep. From shifting your SEO and site strategies to beefing up your company’s FAQ and contact pages, we go through it all with Uberall SVP of Marketing and Communications, Norman Rohr on this latest edition of our Omni Talk Spotlight Series podcast.
This week the gang talks Grabango, the newest checkout-free announcement, important HR moves at Walmart and Target, Barney’s, Rent-a-Center, and why restaurants may not be the answer to what ails many retailers.
Omni Talk scores an exclusive announcement interview with Grabango CEO, Will Glaser. We talk about the difference between Amazon Go-style and other checkout-free experiences and what it takes to bring checkout-free retail to scale in light of his company’s planned partnership with Giant Eagle.
Chris Walton sits down with WCLO to cover how technology is impacting the future of retail in America.