How Empathy, Compassion, and Openness Built a Global Brand for PerfectTed | RTS 2026
Empathy and openness are shaping modern brand building. Marisa Poster of PerfectTed explains how sharing her personal story, leaning into authenticity, and prioritizing real-world distribution helped turn a lived experience into a global consumer brand present in 50+ countries.

















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.