Inside Amazon’s Social Commerce Strategy With Julie Haleluk & Wayne Purboo | Spotlight Video
Social commerce isn’t dead but it is evolving with AI agents, generative content, and smarter attribution models that track emotional connections over months, not moments. Amazon’s video commerce leaders reveal why brands must prepare now for a future where agents shop on behalf of humans, and how shoppable video is the bridge between discovery and purchase.















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.