The 200-Year-Old Advertising Problem That AI Is Finally Solving | Spotlight Series
John Wanamaker said it nearly 200 years ago — “Half of my ads don’t work, I just don’t know which half” — and if you’re a retailer or brand marketer in 2026, that problem hasn’t gotten easier, it’s gotten exponentially harder. In this episode of the Retail Technology Spotlight, Extuitive CEO Armen Mkrtchyan lays out a surprisingly rigorous, data-driven framework for predicting which of your ads will actually perform before you spend a single dollar putting them into the world.

















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.