What to Expect at Shoptalk Europe 2026 From AI to Agentic Commerce | 5IM Video
Adam Plom, VP and Head of Content at Shoptalk Europe, joins Chris Walton to preview the conference (June 9–11 in Barcelona), sharing what makes it unique and breaking down key AI trends, agentic commerce, data readiness, and the shift toward more open, real-world retail conversations.















Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.