Invisible Barcodes: The Innovation You’ll Never See (And That’s The Point) | Ask An Expert
Join Omni Talk co-hosts Chris Walton and Anne Mezzenga in this Ask an Expert episode as they sit down with retail tech pioneer Dave Steck, former VP of IT at Schnucks, to unpack the power of invisible watermarks from Digimarc. From reducing shrink at the self-checkout to combatting gift card fraud and unlocking future AI-driven efficiency, this episode dives deep into the real-world impact of digital watermarking. Perfect for anyone interested in retail technology, loss prevention, or store innovation.
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.