Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends.
- 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings
- 2:03 – Jean-Denis highlights the critical role of content in retail strategy
- 5:00 – Top trends for 2025: personalization, influencers, and video commerce
- 7:10 – The impact of AI on product recommendations and customer service
- 11:01 – Firework’s tools for engaging customers through UGC and live streaming
- 16:45 – Building emotional connections with consumers through video content
- 23:00 – Scaling content creation and overcoming internal challenges
- 28:43 – Measuring the ROI of video content and adapting to consumer behavior
- 36:09 – Examples of video commerce across industries, from beauty to electronics
- 39:30 – Final takeaways and how to connect with today’s experts
Tune in now on the platform of your choice below:
Apple Podcasts | Spotify | SoundCloud | Amazon Music
Be careful out there,
– Chris, Anne, and the Omni Talk team
Music by hooksounds.com
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.