Grocers are investing heavily in electronic shelf labels, but what happens when the hardware is in place and the software can’t keep up with the complexity of grocery pricing? In this edition of 5 Insightful Minutes, Kim Schneider, VP of Sales for Vestcom North America Retail at Avery Dennison, joins Ben Miller and Chris Walton to explain why the key to maximizing shelf-edge technology investments starts with the software behind the labels.
Kim breaks down why Vestcom’s expertise goes far beyond paper shelf tags, and how its storeLink software acts as a central brain for managing the complex data, pricing rules, promotions, and operational demands of the grocery shelf edge. She explains why going digital doesn’t eliminate the challenges of retail execution, especially when grocers are managing a combination of paper and electronic shelf labels, and how intelligent software can help retailers protect their ROI, avoid vendor lock-in, and maintain accurate pricing across every store.
Grocers are investing heavily in electronic shelf labels, but what happens when the hardware is in place and the software can’t keep up with the complexity of grocery pricing? In this edition of 5 Insightful Minutes, Kim Schneider, VP of Sales for Vestcom North America Retail at Avery Dennison, joins Ben Miller and Chris Walton to explain why the key to maximizing shelf-edge technology investments starts with the software behind the labels.
Kim breaks down why Vestcom’s expertise goes far beyond paper shelf tags, and how its storeLink software acts as a central brain for managing the complex data, pricing rules, promotions, and operational demands of the grocery shelf edge. She explains why going digital doesn’t eliminate the challenges of retail execution, especially when grocers are managing a combination of paper and electronic shelf labels, and how intelligent software can help retailers protect their ROI, avoid vendor lock-in, and maintain accurate pricing across every store.
Key Topics Covered:
• Why hardware alone isn’t enough to maximize ESL ROI
• The five operational blindspots that can undermine ESL investments
• How hardware vendor lock-in limits retailer flexibility
• Why managing paper and digital shelf labels together creates operational friction
• How grocers can turn the shelf edge into a retail media opportunity
• Why proactive software monitoring matters for pricing accuracy
• How complex grocery pricing rules can create hidden labor costs
• How StoreLink acts as a single source of truth for shelf-edge execution
• Why hardware-agnostic software gives retailers more flexibility
• How grocers can protect their ESL investments and maximize ROI
• Why software orchestration should be part of the ESL strategy from day one
Read Kim Schneider’s article: Could an ESL Blindspot Sabotage Your ROI?
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.