Retail TouchPoints | Will COVID-19 Impact Retail’s Vision For ‘The Store Of The Future’? 


In his role at Target, Chris Walton helped bring “the store of the future” into the cultural zeitgeist. In fact, he led the retailers’ Store of the Future project and also served as VP of Merchandising and Home Furnishings on The experience sparked some career highs, as well as some critical lessons learned. Now, Chris shares his lessons and commentary on the industry as the CEO and Founder of Omni Talk, one of the fastest-growing retail blogs…and as podcast host.

Using his tenure at Target as the foundation for the conversation, Chris and host Alicia Esposito discuss industry progress and shake-ups, especially amid COVID-19 realities. They dig into:

  • The accelerated adoption of contactless commerce;
  • A new vision for the future of the store;
  • New methods for shopping mall developers to innovate; and
  • The most exciting examples of innovation in light of store closures and social distancing.


The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every-other week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

Additional Links

  • Check out the Omni Talk blog
  • Subscribe to the Omni Talk podcast on iTunes (or wherever you listen to podcasts)
  • Watch Chris on YouTube
  • Read his insights on Forbes

Source: Will COVID-19 Impact Retail’s Vision For ‘The Store Of The Future’? – Retail TouchPoints

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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