I recently published a new post on Forbes titled, “The Strategy Behind Amazon Getting Back Into Mall Pop-Up Stores”

A quick excerpt —
Similar to the armed peasants pawns in chess are meant to represent, Amazon’s pop-ups are nothing fancy, but over time they could become a slow, tactical play to eat away at the remaining scraps upon which mall-based retail still feeds.

Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2020/02/03/amazon-pop-up-stores-are-to-retail-what-pawns-are-to-chess/

Be careful out there.

– Chris and the Omni Talk team