The Strategy Behind Amazon Getting Back Into Mall Pop-Up Stores | Forbes

I recently published a new post on Forbes titled, “The Strategy Behind Amazon Getting Back Into Mall Pop-Up Stores”

A quick excerpt —
Similar to the armed peasants pawns in chess are meant to represent, Amazon’s pop-ups are nothing fancy, but over time they could become a slow, tactical play to eat away at the remaining scraps upon which mall-based retail still feeds.

Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2020/02/03/amazon-pop-up-stores-are-to-retail-what-pawns-are-to-chess/

Be careful out there.

– Chris and the Omni Talk team

Chris Walton

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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