I recently published a new post on Forbes titled, “The Strategy Behind Amazon Getting Back Into Mall Pop-Up Stores”
A quick excerpt —
Similar to the armed peasants pawns in chess are meant to represent, Amazon’s pop-ups are nothing fancy, but over time they could become a slow, tactical play to eat away at the remaining scraps upon which mall-based retail still feeds.
Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2020/02/03/amazon-pop-up-stores-are-to-retail-what-pawns-are-to-chess/
Be careful out there.
– Chris and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
