I recently published a new post on Forbes titled, “The Strategy Behind Amazon Getting Back Into Mall Pop-Up Stores”
A quick excerpt —
Similar to the armed peasants pawns in chess are meant to represent, Amazon’s pop-ups are nothing fancy, but over time they could become a slow, tactical play to eat away at the remaining scraps upon which mall-based retail still feeds.
Read the entire article via Forbes here —
Be careful out there.
– Chris and the Omni Talk team