I recently published a new post on Forbes titled, “Why Lululemon’s New In-Store Restaurant Will Succeed, While Others Will Fail”
A quick excerpt —
Food can be an important part of a retailer’s in store experience, but just because consumers like to eat does not mean that consumers will want to eat at a retailer’s store. A side-by-side analysis of the recent introductions of food by Lululemon and Crate & Barrel illustrates this point.
Be careful out there.
– Chris and the Omni Talk team