The next post in my series with uberall is now available for review. You can check it out by clicking the source link below.
In Part 1 of this series, The New Mental Gymnastics of Mobile Retailing, we introduced the idea that treating or saying that mobile is the start of every consumer journey is a disservice to the true awe and power of mobile, especially in a world where the traditional lines and frameworks we have used to understand consumer behavior are blurring. Today, in the next part of my series for uberall, we look deeper into just how quickly technology could blur these lines ever further.