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Four Troubling Concerns About Walmart’s New JetBlack Service | Forbes.com

I just published a new article on Forbes.com. You can access it by clicking the source link below.

(AP Photo/Richard Drew)

Retailers often confuse efforts to target new customers as sound strategy, when the real question is how does a given tactic ladder up to one’s overall flywheel or purpose. Walmart’s new JetBlack is a perfect example of this mistake in thinking.

Source: Four Troubling Concerns About Walmart’s New JetBlack Service | Forbes.com

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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