I just published a new article on Forbes.com. You can access it by clicking the source link below.

(AP Photo/Richard Drew)

Retailers often confuse efforts to target new customers as sound strategy, when the real question is how does a given tactic ladder up to one’s overall flywheel or purpose. Walmart’s new JetBlack is a perfect example of this mistake in thinking.

Source: Four Troubling Concerns About Walmart’s New JetBlack Service | Forbes.com