In the latest Ask An Expert Series, Anne Mezzenga and Chris Walton sit down with Firework’s Head of Commerce and Partnerships Eva Wang to discuss how retailers can offer their customers best-in-class, in-video shopping all on their own digital channels.
The three of them go deep on:
– New, fully-native, instant checkout solutions for video commerce
– TikTok’s in-app commerce pilot and how brands should think about video operations in and outside the walled gardens of social platforms
– Reducing video production budgets while making content that increases customer engagement
– Properly preparing your brand for live commerce
You can listen to Chris and Anne’s conversation with Eva by clicking above or on the platform of your choice below:
Apple Podcasts | Spotify | SoundCloud | Amazon Music
For more information on Firework, head here: firework.com/
Be careful out there,
– Chris, Anne, and the Omni Talk team
Plus, check out our Top 10 ranking in Feedspot’s 60 Top Retail Podcasts: https://blog.feedspot.com/retail_podcasts/
And be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/
Music by hooksounds.com
*Sponsored Content*
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 