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The 3 Questions Investors Should Be Asking DTC Brands In Wake Of Brandless Shutting Down | Forbes

I recently published a new post on Forbes titled, “The 3 Questions Investors Should Be Asking DTC Brands In Wake Of Brandless Shutting Down”

A quick excerpt —

What Brandless zealots, its celebrity investors, and SoftBank especially missed is that every new direct-to-consumer “brand” always ends up, if successful, as one of three distinctly different ideas.

Read the entire article via Forbes here
https://www.forbes.com/sites/christopherwalton/2020/02/18/the-3-questions-investors-should-be-asking-dtc-brands-in-wake-of-brandless-shutting-down/

Be careful out there.

– Chris and the Omni Talk team

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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