I recently published a new post on Forbes titled, “The 3 Questions Investors Should Be Asking DTC Brands In Wake Of Brandless Shutting Down”
A quick excerpt —
What Brandless zealots, its celebrity investors, and SoftBank especially missed is that every new direct-to-consumer “brand” always ends up, if successful, as one of three distinctly different ideas.
Read the entire article via Forbes here —
Be careful out there.
– Chris and the Omni Talk team