The 3 Questions Investors Should Be Asking DTC Brands In Wake Of Brandless Shutting Down | Forbes

I recently published a new post on Forbes titled, “The 3 Questions Investors Should Be Asking DTC Brands In Wake Of Brandless Shutting Down”

A quick excerpt —

What Brandless zealots, its celebrity investors, and SoftBank especially missed is that every new direct-to-consumer “brand” always ends up, if successful, as one of three distinctly different ideas.

Read the entire article via Forbes here —
https://www.forbes.com/sites/christopherwalton/2020/02/18/the-3-questions-investors-should-be-asking-dtc-brands-in-wake-of-brandless-shutting-down/

Be careful out there.

– Chris and the Omni Talk team