I recently published a new post on Forbes titled, “Walmart’s First-Ever Super Bowl Ad Ironically Highlights The Biggest Trend Retailers Missed For Decades”
A quick excerpt —
High production values and the use of the less expensive Bill from Bill & Ted’s Excellent Adventure in Walmart’s Super Bowl ad notwithstanding, order pickup is not a new idea and could be a signal that Walmart is vulnerable to other more important trends in the years ahead.
Read the entire article via Forbes here —
Be careful out there.
– Chris and the Omni Talk team
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."