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Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina | Spotlight Series Podcast

A new Omni Talk spotlight series podcast is live for your listening pleasure — “Spotlight: Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina

Chris goes back to school and sits down with Amy Fitzgerald, VP Media Attribution & Measurement at Catalina to learn more about multi-touch attribution and its role in understanding how the future of retail will evolve.

Chris and Amy geek out over real-time correlation models using POS data, the value of optimizing for impressions over clicks, and the role of creative within the optimization process itself.

The podcast is a hoot and one of our all-time favs!

You can listen to the podcast by clicking here on the platform of your choice – iTunes | Spotify | Google | SoundCloud

Be careful out there.

– Chris and the Omni Talk team

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Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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