Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina | Spotlight Series Podcast
A new Omni Talk spotlight series podcast is live for your listening pleasure — “Spotlight: Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina”
Chris goes back to school and sits down with Amy Fitzgerald, VP Media Attribution & Measurement at Catalina to learn more about multi-touch attribution and its role in understanding how the future of retail will evolve.
Chris and Amy geek out over real-time correlation models using POS data, the value of optimizing for impressions over clicks, and the role of creative within the optimization process itself.
The podcast is a hoot and one of our all-time favs!
You can listen to the podcast by clicking here on the platform of your choice – iTunes | Spotify | Google | SoundCloud
Be careful out there.
– Chris and the Omni Talk team
Categories
Chris Walton View All
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."
