A new Omni Talk spotlight series podcast is live for your listening pleasure — “Spotlight: Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina”
Chris goes back to school and sits down with Amy Fitzgerald, VP Media Attribution & Measurement at Catalina to learn more about multi-touch attribution and its role in understanding how the future of retail will evolve.
Chris and Amy geek out over real-time correlation models using POS data, the value of optimizing for impressions over clicks, and the role of creative within the optimization process itself.
The podcast is a hoot and one of our all-time favs!
You can listen to the podcast by clicking here on the platform of your choice – iTunes | Spotify | Google | SoundCloud
Be careful out there.
– Chris and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 