A new Omni Talk spotlight series podcast is live for your listening pleasure — “Spotlight: Multi-Touch Attribution with Amy Fitzgerald, VP Media Attribution & Measurement, Catalina”
Chris goes back to school and sits down with Amy Fitzgerald, VP Media Attribution & Measurement at Catalina to learn more about multi-touch attribution and its role in understanding how the future of retail will evolve.
Chris and Amy geek out over real-time correlation models using POS data, the value of optimizing for impressions over clicks, and the role of creative within the optimization process itself.
The podcast is a hoot and one of our all-time favs!
Be careful out there.
– Chris and the Omni Talk team