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Instacart Unveils Enhanced Capabilities for Retailers to Customize E-Commerce
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Spotlight Series | Victoria’s Secret CCO Chris Rupp On Transforming CX With Tech: RFID, Fitting Rooms, Loyalty & More

Chris Rupp, Chief Customer Officer at Victoria’s Secret, shares insights on the brand’s digital transformation journey and innovative strategies for enhancing the customer experience. Rupp discusses the utilization of RFID, fitting room technology, loyalty programs, and customer segmentation to create a seamless omnichannel experience, while also touching on the company’s influencer marketing strategy, generative AI exploration, and efforts to streamline returns and self-checkout processes.

Spotlight Series | Game-Changing IoT Tags For Retail & Supply Chain

Thaddeus Segura, VP of Data Products & Algorithms at Wiliot, discusses their revolutionary IoT tags that are transforming retail technology and supply chain tracking. Learn how Willot’s Bluetooth-connected tags provide real-time inventory management, freshness monitoring, and omni-channel fulfillment solutions, offering advantages over traditional RFID technology.

Spotlight Series | Why Unified Marketing Measurement Is Key To Business Success With Ovative’s Beth McKigney and Troy Neidermire

Marketing leaders from Ovative, Beth McKigney and Troy Neidermire, discuss why legacy marketing metrics fail to reflect business impact and how a unified approach like Enterprise Marketing Return (EMR) can help retailers optimize budget allocation and incrementality based on outcomes like revenue, customer value, and margin. They also explore how testing and stakeholder alignment enables companies to continually improve performance across funnels, channels, and campaigns.

Spotlight Series | Digital Attribution Made Easy: Connecting Banking & Retail Through Payments Media With SnippMedia’s Tom Burgess

SnippMedia’s Tom Burgess discusses how banking applications are becoming a new channel for CPG sales and retail media attribution. By connecting banking apps to purchasing data, payments media allows consumer brands and financial institutions to directly link ad views to in-store sales through targeted offers, payment-linked loyalty programs, and enhanced analytics.

Spotlight Series | A Candid & Frank Shoptalk 2024 Preview With Krystina Gustafson And Joe Laszlo

Chris and Anne preview the upcoming Shoptalk 2024 conference, featuring Shoptalk’s very own, Krystina Gustafson and Joe Laszlo, as they discuss the key topics that will be covered at the conference like artificial intelligence, retail media, sustainability, unified commerce, store safety issues, generative AI, and insights into the latest retail technologies and best practices.

Spotlight Series | Manifest’s Tanzil Uddin Previews The Manifest 2024 Conference In Las Vegas

The Manifest 2024 supply chain conference is slated for February in Las Vegas. With over 300 exhibitors, 40+ supply chain CEOs and CSCOs, and 5000 attendees from 50 countries, the event will focus on end-to-end supply chain solutions. Key attractions include kickoff summits, innovation showcases, and a technology-packed expo hall. Registration is open at http://www.manifestvegas.com/OmniTalk.

Spotlight Series | A DAM Deep Dive With Bynder’s Brian Kavanaugh

Brian Kavanaugh, Bynder’s Director of Global Field and Customer Marketing, delved into Digital Asset Management (DAM) issues in a podcast with Chris and Anne. He discussed the challenges retailers face with DAM, its importance during key holiday seasons and in productivity and sales, its various integration points, particularly with a retailer’s PIM system, and the potential future drawbacks of not taking DAM seriously at all levels of a retail business.

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