The Shelf & Its Data Never Lie | 5IM Video
Caitlin Allen, SVP of Market at Simbe, explains how real-time shelf intelligence is giving retailers an unprecedented view into shopper behavior, supply chain pressure, and store execution. From back-to-school trends to inventory visibility, she shares why the shelf has become one of retail’s most valuable sources of data and why digitizing it is the foundation for smarter retail operations.











Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.