🕔 Retail Daily Minute | Target Launches Creator Commerce Programs, Old Navy Taps Marketing Veteran & Apple Readies Wallet Pass Builder

Hello Omni Talk Fans! Gap Inc. is hiring Michael Francis, a man, many of whom affiliated with Target, still miss (myself included).

In today’s Retail Daily Minute:

Target launches Club Target and Target Ambassadors, two new influencer programs that gamify creator engagement, deepen LTK integration, and connect brand advertiser budgets directly to creator activation through Roundel.
Gap Inc. hires Michael Francis, a retail and entertainment veteran with stints at Walmart, Target, and DreamWorks, as Old Navy’s new Chief Customer Officer and its own enterprise-wide head of marketing shared services.
Apple is reportedly building a “Create a Pass” feature for iOS 27’s Wallet app, letting any user turn a QR code into a custom digital ticket, membership card, or gift card.

Plus, our Top Takeaways WRC recap and a quote that my mother loves to say to me.

👇 Listen now

Today’s Top Headlines

1. Target Launches Club Target and Ambassadors for Influencers

Target is launching two influencer programs — Club Target, a gamified creator rewards experience featuring TikTok/Instagram challenges and gift cards, and Target Ambassadors, an LTK-powered platform for established creators offering enhanced commissions, exclusive campaign offers, and deeper brand access. (Read More)

2. Gap Inc. Names Michael Francis Chief Customer Officer at Old Navy

Gap Inc. named Michael Francis as Old Navy’s chief customer officer and enterprise marketing head. The veteran, with leadership stints at Walmart, Target and DreamWorks, will strengthen brand storytelling and customer engagement as Old Navy, which drives over half of Gap Inc.’s revenue, looks to reignite growth. (Read More)

3. Apple’s iOS 27 Will Let Users Design Their Own Wallet Passes

Apple’s iOS 27 will introduce a “Create a Pass” feature to the Wallet app, allowing users to digitize tickets, memberships, and gift cards from services that lack native Wallet support. Users can scan QR codes or build custom passes from scratch, with options to personalize templates, colors, text, and images. (Read More)

4. Boot Barn Deploys Aptos ONE Point-of-Sale Across 500 Stores

Boot Barn will deploy the Aptos ONE point-of-sale platform across its 500-plus U.S. stores, replacing legacy systems with a cloud-native, mobile-first solution to cut costs, streamline operations, and support its ambitious growth plan of more than doubling its current footprint to 1,200 locations nationwide. (Read More)

5. Dollar General Unifies Retail Media with Kevel and Trade Desk

Dollar General is partnering with retail media provider Kevel and demand-side platform The Trade Desk to give advertisers on its Dollar General Media Network a unified framework to plan and run campaigns across onsite and offsite channels, including connected TV and digital audio. Testing begins in June 2026. (Read More)

Upcoming Live LinkedIn Events