Hello Omni Talk Fans! Sacrebleu! We have not one but two Carrefour headlines today.
Both of which are incredibly important.
In today’s Retail Daily Minute:
- Meta declares the era of “link in bio” finally over, rolling out product tagging in Instagram Reels and new creator affiliate partnerships with Amazon, eBay, and Temu across five test markets.
- Carrefour becomes the first major European retailer to integrate its full product catalog into ChatGPT, letting French shoppers plan meals, build baskets, and select delivery.
- Carrefour Israel signs a $50 million, five-year deal to deploy 4,000 A2Z Cust2Mate smart carts across all 150 of its stores, with retail media and data monetization built directly into the agreement.
Plus, my latest Spotlight Podcast, featuring executives from Intelo.ai, in which I ask them the provocative question, “Why has merchandise planning technology lagged so far behind?” and a quote from a film that shares a name with one tourist attraction in Paris that I still haven’t seen.
👇 Listen now
Today’s Top Headlines
1. Meta Ends ‘Link in Bio’ Era Through Instagram Reels Tagging
Meta is testing product tagging in Instagram Reels across five markets, letting eligible creators link up to 30 products directly in their videos. The feature eliminates “link in bio” friction by placing creators right at the center of the shopping journey. Meta is currently not taking any commission from these sales. (Read More)
2. Carrefour Brings Grocery Shopping Directly Into ChatGPT
Carrefour has become the first major European retailer to embed its full grocery catalog into ChatGPT, allowing France’s estimated 26 million users to browse recipes, filter by dietary needs, and build shopping baskets conversationally before completing their purchase on Carrefour’s e-commerce platform. (Read More)
3. Carrefour Israel Signs $50M Deal for AI-Powered Smart Carts
Carrefour Israel has signed a $50 million, five-year deal to deploy 4,000 A2Z Cust2Mate smart carts across all its stores, starting with a six-store pilot in Q3 2026. The AI-powered carts also offer self-checkout and personalized promotions, with the retailer projecting approximately $35 million in additional profits. (Read More)
4. Ahold Delhaize Launches ADUSA Connect App for Associates
Ahold Delhaize USA has launched ADUSA Connect, an associate app offering curated news, resources, and an internal social feed for staff interaction. Currently limited to ADUSA Services associates, the app aims to improve employee experience and cross-functional collaboration amid a broader grocery industry trend of workforce apps. (Read More)
5. Bed Bath & Beyond Plans a Major Global Expansion of Elfa
Bed Bath & Beyond plans to significantly expand Elfa, its custom storage brand acquired through The Container Store deal, across direct-to-consumer, retail, and international channels. Anders Rothstein has been named global CEO of Elfa International AB to spearhead distribution growth and new product categories. (Read More)
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.