It used to be that the only place consumers could go to experience a product — i.e. to touch it, get a sense of its quality, how it might fit, feel, etc., was in stores, but with the rise of video commerce, this is all changing.
Now consumers can go from TikTok to a brand’s website and have a live video chat about any product in the brand’s catalog, ask any question they’d like, and gain confidence in their purchase. Brands using video commerce are seeing longer engagement time with customers and, as a result, larger basket sizes.
But how do you begin your brand’s video commerce journey? Well, we brought in an expert to help you figure it all out. In our latest Ask An Expert Podcast Series, Chris Walton and Anne Mezzenga are joined by Firework’s Billy Cladek to discuss:
– Setting up the right infrastructure for your video commerce strategy
– Developing video content with a purpose
– Choosing the right partners for video content creation from micro/macro influencers to your own employees
– Setting up the right metrics and culture for a successful video commerce strategy
Whether you’re a seasoned marketer or just starting out in the world of video commerce, this interview promises actionable insights and practical tips to elevate your content strategy and drive tangible results.
You can listen to Chris and Anne’s conversation with Billy by clicking above or on the platform of your choice below:
Apple Podcasts | Spotify | SoundCloud | Amazon Music
Be careful out there,
– Chris, Anne, and the Omni Talk team
Access our vast library of Omni Talk Ask An Expert Interviews
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.