In this latest episode of the Omni Talk Retail Spotlight Series, Celebrus CEO Bill Bruno joins Chris Walton and Anne Mezzenga to discuss identity resolution and how integral it is to real-time personalization.
Chris and Anne go deep with Bill on:
– What identity resolution is and why it matters
– Known vs. unknown logins
– Real-time personalization as opposed to the “if you bought this, then you might like this” approach
– And how, regardless of whether a retailer knows one’s identity, data science has advanced to such an extent that one’s behavior is still pretty predictable
Data, data, data — there’s a lot of noise out there surrounding that one word alone, and this podcast interview helps to clear it all up!
You can listen to Chris and Anne’s full interview with Bill by clicking above or on the platform of your choice below:
Be careful out there,
– Chris, Anne, and the Omni Talk team