Hello, you’re listening to the Omnitalk Fast Five brought to you in partnership with the a&m consumer and retail group, firework, trigo, sezzle and silk. Ranked in the top 10% of podcasts globally. The Omnitalk Fast Five is a podcast that we hope makes you feel a little smarter. But most importantly, a little happier each week too. Today, Chris, is February 2.
I know right? February 2.
2023. I’m your host, Anne Mezzenga.
And I’m Chris Walton.
We are here live from manifests in Las Vegas, giving you once again a look into all the headlines that are making waves in the world of omni channel retailing. Because Chris, it wouldn’t be enough for us to make everybody waits. They can’t wait for a Fast Five to come out. We have to do we have to multitask?
Absolutely not Anne. Our fans have bated breath. I think in general, that’s the way that’s the alliteration I would use to describe our fans who are out there wanting to hear from us each week. And who are we to deprive them of that experience?
We need to bate that breath Anne.
You liked that one? We’re also we’re also like, I don’t know where that expression comes from either bated breath. Yeah, we got to figure that out. Yeah, we got to figure that we got to look that up. That’s like horse gift, looking a gift horse in the mouth. Remember we looked that up.
Yeah, we did. But we found out why.
Yeah. Tell the audience Yes. What does gift horse in the mouth mean? Back. I remember back in the late 19th century, people used to gift horses to people. And it was offensive if you went and check their teeth to understand if it was a good horse or a bad horse. And that’s where that expression comes from.
I wouldn get kicked out of the old times. Because I would be checking those horse teeth like it was my job.
Right? Right. I know. You would you probably would. You’d be very sceptical of anyone gifting you a horse,
You’re gonna spend a lot of money on that horse. You want it to be like, scrapping condition,
Right? Yeah want it more cost effective to have a horse back in the day. I have no idea.
This is now a horse podcast.
But anyway, we are we are live without a safety net here as well, everyone. So you know, stay with us. We’re gonna do our best to get through the show. But and before we get to the headlines, I have a question for you. Actually, I have something I want you to do. I want to do something a little different this week.
This is never good.
I want you to close your eyes. And imagine now are you closing your eyes because I want to make sure all our podcast listeners can hear you closing your eyes Anne.
You tell, you telling me to close my eyes. This may be one of the scariest things ever. I don’t know what I’m going to open them at.
All right, close your eyes for all our podcast listeners. Imagine a retail event that puts retailers and brands at the heart of everything they do. One with powerful meetings set up for you with the help of networking experts, where every single one of those meetings is confirmed by you and the person you’re meeting with. So you always know that both of you actually want to be there.
Yes, I still like this.
Yeah, you liking it? Okay, keep those eyes because, no no not yet I didn’t say, not yet. Where your ticket also gets you access to everything from top to your content to the giant expo hall. From the parties to the food you name it. It’s included. It’s a retail event with no stuffy receptions but epic beach parties with performers like flow rider instead. Okay, now open your eyes. Tell me How awesome does that sound?
I’m kind of coming too here. Sorry.
It’s been a long week in Vegas.
I was already on the beach with flow rider. So yes, I think that sounds magnificent. I’m really, really excited about that. Is it? Is it real?
It’s real Anne, it exists and it’s called of course Shop Talk. I’m sure everyone knew that was coming. And we’re headed back to it in Las Vegas. We’re gonna be there so should you so to everyone listening if you’re interested in registering you got to register by March 3 Go to shoptalk.com/us/omnitalk prices go up again next Friday. So again, that shoptalk.com/us/omnitalk. We’ll see you there. All right, and today’s Fast Five Anne we’ve got news on Amazon, starting to charge delivery fees on grocery Sam’s clubs, store and warehouse expansion plans. I’m pretty geeked up for that one. No news or savings for Walmart marketplace vendors.
Lowe’s project unlock. Can’t wait to talk about that and unveil that one. But we begin today with follow up news from Amazon on their store plans for Amazon Fresh out in London.
Oh, yes, we do. Chris, can you tell we’re doing this live okay, you keep rolling with it. Keep going with it. All right. That’s right. Chris coming off of the closure of Amazon Fresh and Dawson that we covered on last week’s show. Amazon has called her bluff and turned around and open to new Amazon foresters in London last week. So reports from our on the ground friend of Omni talk Ben Miller man that guy kills it.
Yeah, he does. He does a great job
Ben Miller of Shop Talk, check out his posts on LinkedIn if you haven’t. What he noted is that these new Amazon Fresh stores are different. Very different. For example, shoppers no longer have to scan anything to enter the store. They simply shop and then have three options for checkout. They can scan a QR code in the Amazon App and have a receipt emailed to them. They can tap their credit card. Or finally, and this is I think the most like remarkable yeah about this, they can pay the traditional way at one of two manned tills in the store. There’s also a lane for shoppers who have not yet purchased products to leave the store making it easier for shoppers like those who use the online pickup and returns counter to get in and out. So Chris,
I want to know what your thoughts are on this one.
Yeah, shout out to Ben for using the word Till’s too. I gotta give him I gotta give him some, some British humour for that one. But, uh, not really British humour, because that’s what they call it over there. But you know, I’m the odd man out. But anyway, my thing, my thing on this is i a big Whoa, like this a big story. You know, for one Amazon doesn’t look like it’s going away from grocery at all.
They opened up two new stores. And here’s the other important point to this story that came out this week after this was unveiled. They just hired two heavyweights, Claire Peters of Woolworths, and Peter berry of boots UK to join their Amazon Fresh leadership team. So if if they were slowing down Amazon Fresh, I don’t think you’d be seeing those types of heavyweights sign on and sign on publicly with them in that way. So it’s important point to note.
The other thing that’s really interesting is the store design. Amazon is going away from pre authorization. That’s crazy, right? That’s that that is really interesting. It’s very telling, it possibly shows there could be a usage problem, you know, with the scan being a barrier to adoption and trying the stores. And so like, you know, that gives credence also to the fact of what we’ve seen from the likes of Trigo and grow Bango and others who’ve had on the podcast, over the years about this hybrid approach, which as we’re seeing it, that might be the trick to get the customer adoption that you need.
The one thing I have a question about, though, and it’s actually the the exit lane for people that are just shopping to come in for pickup artists, I think that’s going to be a massive lead to massive amounts of theft. And I think that’s gonna be hard to control. So I don’t think they figured out the silver bullet on this. But it’s cool, typically Amazon to see them experimenting their way to the next iteration of what this could look like.
Yeah, I think you’re right. I think that, again, one thing that I mentioned in the intro, like, we were highly doubtful, because Amazon through the old will be opening two stores, right. And like, the next day, they announced the opening of the stores smart. And I think that there’s a lot of things that this could lead to I mean, I think we we immediately speculate like something’s wrong with a tech. It wasn’t working, or there’s issues with, you know, how people want an adaption look, right. And those things, I also think, and Ben pointed out in his posts, like, maybe this location wasn’t right, maybe the assortment wasn’t right. I mean, there’s also other components of this, that I think could be in involved, including what the technology was.
But again, I think, for me, what’s important, or more important, is what are the other retailers doing in this space that are not Amazon? Because yes, Amazon is important to watch what they’re doing and how they’re changing. Things are important, but they always have tests going on. But what are you going to see happen with the likes of Tesco and Trigo? You know, Aldi and trigo, and Aldi and AFI and some of the other stores? Like how are those retailers adapting to what consumers are telling them about this?
Yeah, I assume I had a similar thought process to you here real quick, before I move on to the next headline to is, what does this mean for the convenience store play? Because you and I have been to those stores in the airport. And we have watched people think they’re gonna go in and then turn around. They’re like, You know what, I’m out. I don’t want to do this.
And so it makes me think that there’s still a customer acquisition issue, or customer adoption issues with those stores. So I’m curious to see what the quick trips are saying about the licencing of Amazon’s technology and the news, they continue to do it, because this format design does not adapt as easily to those environments.
Right. And I think that that’s also a little bit different, too, especially in the airport, for instance, I think Kwik Trip will be a better towel, because the airport instance like you have five other options around you, too. It’s not you know just going to one quick trip that the next one is five miles away. It’s like you can go to this Hudson news or the one across the way. So lots to come into space. But I think really big news out of
The post purchase authorization is tough in those environments. So but all right, headline number two, staying with Amazon again Anne gosh, Amazon’s in the news, what a shock. More news on the grocery front to Amazon plans to start placing additional charges on grocery orders in the US that are less than $150. According to TechCrunch Amazon will charge a $3.95 cent delivery fee for orders between $100 and $150 and a $6.95 cent delivery fee for orders between $50 and $100. And it gets even more Anne $9.95 for orders under $50. tThe new fees which which will be will also be charged on top of the annual $140 annual Prime membership which when I was studying this yesterday said you like oh my god, I forgot prime is that much right .
As Mrs. Omnitalk is your sugar mamma?
She is Yeah,
She pays for amazon membership
Right. That’s right. Yeah. And all this goes into effect February 28. Anne this is actually my favourite headline in thinking back on this week. What’s your thoughts here?
I agree. I mean, I think this headline coming out with is kind of consistent with what we’re hearing at this manifest conference. And that is, you know, the pandemic Band Aid has fallen off of the free delivery, getting it too quickly, finding solutions to get customers what they want to steal, share, all of those things that were happening during the pandemic out of necessity, like now it comes back even to the theme for the year being the Show Me the Money, you’re like, now companies have to figure out like, what is realistic and what is sustainable. And I think that Amazon, you know, here also is providing all these other retailers, this collective sigh of relief, like now that Amazon is able to chart is saying, No, we can’t actually do this.
It’s not affordable. I think now that gives some of these other retailers, especially in the grocery space to the freedom to be like, well, Amazon’s setting the tone, they’re setting the customer expectation. And if they’re going to charge for delivery, we now have some licence to make up for all those costs that we’ve been covering for the last two years and also charge for delivery. So big impact there. But really, the underlying thing is, is is this year, I think how much negotiation we’re going to start to see with the customers and how much change is going to happen based on what you really need in terms of a delivery expectation.
Yeah, that’s interesting. I 100% agree with everything you said. I think there’s another interesting layer to this, which is, this is the greatest marketing activity for Walmart plus that there ever could be Yeah, like, like, the game theory here is incredible. Like, what does Walmart do this week, they go on Twitter to highlight the Walmart customers are only paying $98 or so $140. And there’s no delivery fee after $35. Correct. It’s free. And we’ve talked about this on the show before you never throw the gauntlet down on Walmart on price.
They’ve got the scale, they’ve got the curbside pickup that helps defray the cost of shipping too, which is an incredibly important part of their business at this stage. So the winner to me in this whole thing, which is why I love this story is Walmart, this is like a gift on Walmart’s pleat for their business, it’s just going to instantly make their business and the adoption of Walmart plus that much better. So Walmart, Walmart’s doing kudos to them
If Walmart can sustain that model my Walmart plus
My hunch is that they can because they probably wouldn’t have done it to that degree, perhaps. And it’s all additive for them. So I I love it. And here’s the other point that I thought that though, it still gives more a tonne of room to move up. Should they want to over the years, they’ve got $50 or $40, roughly between the cost of the two memberships. And then there’s all those different tiers on the order value. So you could go up a tonne over the next three to five years to meet the customer where you need to
I think it’s amazing.
Yes, I think we’ll see how this all plays out. I think it’s a it’s a prime opportunity for Walmart’s marketing team at the moment.
whether or not it stays
But I have people on social media going I’m switching like I’m full on into Walmart plus yesterday, like which I was I was blown away by it. But anyway,
I don’t know. I don’t know if I take that but all right. All right, Chris. Let’s keep going in the Walmart world. We are going to headline number three, which is that Sam’s Club announced plans to open 30 new stores and five new distribution centres in the US. According to chain store age again, this new Sam’s clubs will be approximately 160,000 square feet which is important to know because that’s 20,000 square feet larger than most of their current locations.
The extra space will allow for quote significant expansion in stores omni channel fulfilment footprint with a dedicated space for curbside pickup delivery to home and ship from club orders and quote, finally, it should also be noted that Sam’s Club has been enjoying some great store results. same store sales increased 10% in its membership income rose 8% in last quarter, Chris, you. You were making sure that this got on here.
You said you were geeked up.
I was yeah, no, this is this. This is the headline I most wanted to cover and then actually preparing the notes for the show. The previous headline was my favourite one ultimately. But But no, I love this announcement too. Because we call the shot we called Sam’s Club, the most innovative retailer outside of Amazon. I think it was back in 2018, even or 2019. And they’re proving that that’s correct. Like, you look at what they’ve got, they’ve got first of all, they got great results, which in my opinion, our opinion is fueled by a great history of innovation.
You know, they’ve done a tonne of concept store work on Sam’s Club now. They have a dc of the future in play, which we talked about with Vinod vid a bit or Koopa on our podcast last fall. Yep. And they’re marrying those ideas together, they’re seeing the great results. So they’re gonna know what these new stores and these new warehouses need to look like. And that store count is nothing to sneeze at. It’s a 5% increase in their store base.
For those that are curious. Like they have about 600 stores. That’s 5% increase in their store base. So this is material. So I think it’s brilliant. I wouldn’t be surprised if they tie it into the Walmart business plus angle at some point like it looked down the road on fulfilling large bulk quantities. So I love it. They’re a graduate level omni channel retailer, without it out.
For sure, I have to give you credit. This is a big story. I think, you know, they are very innovative as a company. But I think that this shows a little bit more conservative approach. Some we’re seeing with some retailers like they definitely have kept a lot of this work focus to, you know, like a Sam’s Club now or a specific distribution centre warehouse. And so now what I think is really cool, they’ve done their homework in those in those instances.
And now we’re going to see this manifestation of all of these years of work in these 30 new stores and that end and some of the warehouses that they’re building alongside these two, but I think that from tech, you know, they have better supply chain, they have more efficiently built clubs, everything comes out, as we hope. And as Sam’s club hopes, as Vinod would say, we might not notice anything at all. Like we might just have a smoother, more efficient and more pleasurable Sam’s Club experience rolled out in at scale right away instead of one, two, or three stores.
But there is one important thing that I forgot to mention to you that we will notice as consumers or the consumer will notice, and that is the ability to do curbside pickup,
The stores are being built for that, right because they understand it. And that is a competitive point of differentiation against Costco, which still, for the most part doesn’t offer that
They don’t, but I got I gotta tell you something else Costco is working on and it is not. Unfortunately, it is not curbside pickup, but we’ll get to that later.
Okay, I have no idea what that is. But all right. All right. headline number four, Walmart has launched a limited time offer to Stewart sellers to attract them to sell on Walmart’s marketplace. According to a Walmart company blog post a programme called new seller savings that one rolls off the tongue new seller savings designed to make
Are we gonna get fired from Walmart’s like, and you are never ever allowed to speak our name again.
Oh my god, this is so much fun live. Alright, so the new seller savings is designed to make launching at Walmart marketplace as simple and seamless and rewarding as possible. The new programme grants new sellers based in the US up to 25% commission rate reductions for 90 days when trying Walmart, exclusive tools and services including and including Walmart fulfilment services, which is Walmart’s end to end fulfilment services for their marketplace sellers, sponsored search advertising, which helps brands get their ads in front of customers actively searching for the products.
And last but not least, a repricing tool that Walmart says will automate your marketplace pricing to help sellers stay ahead of the competition. And you really wanted to talk about this. This is this was your headline. This was your choice. One of mine, one of the ones wanted Yeah, it wasn’t maybe your top one, but it was one that you wanted to get in. Yeah. And so for that, you get the nm put you on the spot question.
Which I think is a great question. All right. These look like attractive seller benefits on Walmart marketplace for 90 days. But do sellers really benefit given the time it takes for new sellers with new products, to see it in search and generate sales? It seems to us like the population of sellers with popular products on other platforms that would be searched on Walmart clearly benefit from these perks. But for everyone else, it could be low. What are your thoughts on that?
So I think I liked this story, because I think that 90 days, assuming one big thing is a good trial period. The perks are there. I think there’s a lot of value to brands to potentially going on to mark Walmart’s marketplace. And my biggest question is really how closely does Walmart’s interface mimic Amazon’s because that onboarding process like yes, 90 days can can seem like a short amount of time, depending on how much upfront like work there is to get your product set up to get your, you know, your images uploaded, like all of those types of things. Like, I don’t know what that looks like side by side.
And so if it is similar, which I’ve heard from some sources that yes, it is, you know, they’ve kind of designed the process so that there’s not a lot of learning curve for the already very stretched business analysts and other teams, merchandising teams that are uploading content here. I do think that this could be a good opportunity to see what the benefits are. And it’s worth the exercise. Certainly, as Walmart continues to build out their marketplace to make it a destination that people are a little bit more familiar with or comfortable with going and just searching in any type of product and any type of service that they might want to get from Walmart plus you have the Walmart stores, and that that ability for you know, retailers, like you said Walmart fulfilment services to be able to rely on Walmart’s network, I think could be really, really compelling for a seller.
Yeah, I think the point I’d add to that, too, in terms of answering an AMS question is, and you said it, I mean, I would argue that these are almost mom and pop that are doing the setups, you know, these are probably the smallest of the small sellers that are trying to get, you know that Walmart’s trying to bring on here because they’re trying to get the longtail approach to the marketplace design, which is what a marketplace is all about. And so for me like us as entrepreneurs, I can tell you even though it might not feel like much and it might not end up being much any break for an entrepreneur is a good break
Well and you hit it right there, like 25% reduction, I mean, Amazon’s charging 40% for some of these retailers just as a cut and so to have 25% already be so much lower and then And for this 90 day period to just, you know, get up and
Makes me want to try it.
I mean I think if I’m if I’m in that game, which we were for a while, so yeah, it makes me think I want to try it.
Without a doubt. Alright, let’s go to headline number five Chris Lowe’s announced something this week called Project unlock. According to a company blog post post, the idea behind project unlock is the ability to activate a powered product after it has been legitimately purchased rendering a stolen tool inoperable and virtually worthless. I compare this to a gift card.
You could steal all the cards you want. But unless they go through the checkout, and they’re activated, they are worthless.
Okay, so to make this work, though, in the manufacturing process, the manufacturer needs to embed a wireless RFID or radio frequency identity chip into a power product. The tag is preloaded with that items unique serial number, which is also embedded in the boxes, barcode and the product is set to inoperable. So big big lift there on the manufacturing side. At the store, a customer takes the product, the register gets the barcode scan and pays just like they always do. And a point of sale RFID scanner, then reaps all tags in sorry, then reads all tapes in range, finds a tool with a correct serial number and writes a unique secret key value that operates the tool for use. Only products that are legitimately purchased are activated, meaning if a power tool is stolen, it will not work, which of course makes it less valuable to steal. That was a hell of a reader.
It wasn a hell of a read. But it’s important to get through the details
To explain all of the details there. But a lot of meat Chris, what are your thoughts here?
Yeah, and for those listening and watching too, I think it’s important to call it that I have drank a full cup of coffee since we started this podcast. So Whoo, hey, hello. All right.
It’d be a fun day.
But yeah, we’re almost we’re almost at the end. But alright. So I mean, my take is, I love this idea. I messaged my buddy Reed Hayes, who’s the Director at the Loss Prevention Resource Council out at the University of Florida.
And he and I’m paraphrasing here, but he basically got me thinking that there’s definitely this is definitely something to keep an eye on that it’s cool. And the other reason I like it, too, is it expands the use cases of RFID. Particularly at the register, we’re seeing more and more use cases getting discovered with RFID. We just came back from NRF, I saw the the application with order management systems, Manhattan is doing some cool things with it, you’re starting to see a lot more applications with point of sale like you did to Uniqlo video last year, like we saw Zara to this takes it to that next level.
And so I can’t, it’s just, it just brings back to me that RFID is a very important technology here going forward. And it’s one that has just so much option value if you start to experiment with it and play with it. And kudos to some Anthony, who I saw her getting interviewed about this on Fox News, who we interviewed at NRF for highlighting this and taking the effort to do this. And she said Admittedly, it’s an early stage project, but it’s a project that could work. Now do I think the villain, so to speak, we’ll figure out how to beat it probably. But hey, at least makes it harder?
Well, I think that the biggest point, though, I think I’d add here is that I think in simplest, in its simplest terms, this just makes another case for the overall investment in RFID. We have an interview coming up with Microsoft, where they’re talking about resilient retailers. And one of the things that David Liebowitz in that interview said is you know, it’s about like not doing more with less, it’s just about doing more with what you already have. And I think that is again, a reason for this RFID investment. Now another use case to help with the prevention of theft, because they’re the solution is not locking everything up. Like right, that’s that key point cannot happen. I mean, I know that retail theft is a big issue. But that is not a store experience that anybody is going to want, it’s not going to happen. So you have to start getting smarter about where you’re making your investments and all the things like RFID in this case of that can do
And that’s what Samantha has said in her interview specifically she said like this we this was born out of customer experience where that is a terrible customer experience. Putting everything under lock and key is terrible. We have to figure that out, which is a whole nother reason to love it. I’m glad you brought that up. It’s awesome.
All right, Chris, let’s get to the lightning round. Chris question number one Costco is working on a deal in Los Angeles that would put 800 apartments full of potential customers on top of a planned store. Chris this concept so long as it includes quote, a pickleball facility and a bar and quote that’s a direct quote from my father. Biggest Costco office you know, I know he said it would be his absolute dream living situation. Would you be joining him in condos a top of Costco?
No,this would actually be my Dante’s seventh circle of hell. It used to be IKEA now it’s this
I can’t even imagine the traffic around that apartment building.
Oh my god is a nightmare
Like that is I agree with you the eternal nightmare living in a Costco. Oh my god.
So horrible. All right. Tiffany and Nike announced their new collab this week. Notice I didn’t say collaboration. I said collab. Does it sound cooler?
Maybe when I, maybe when somebody else does it?
Yes, someone under the age of 20
But anyway, they announced their new collab this week. What are your thoughts on the Air Force One design which you can get for $400
Oh man, is it only 400? I thought it was 500 they increased the price.
Oh, maybe I don’t know. I thought it’s 400 still 400.
Still so much.
Yeah. What do you think of it though? I thought,
I don’t think I’m cool enough. I there. I don’t, I would not have designed the shoe that way.
Yeah, me neither. I don’t I don’t love it at all. And I’m kind of a shoe guy too. So at least, at least I try to be one.
I have another question for you. Number three, wove one of my new favourite companies created by a deployed military lieutenant who helps other deployed troops select engagement rings while they were deployed in the field created wove to 3d print and design engagement rings to help deployed officer who wants to return home get off that plane and kneel down in front of the sign.
Jim. Like everything. You can just see it.
And be able to propose right then in there. So I want to know if you propose Mrs. Omni talk again. Would you do anything different?
Yeah, no, see, first of all, I highly would advise against that approach of like, just showing the ring that you’ve designed to the missus because now different different circumstances of course.
But like, from my experience, like, you got to know exactly what you want. That’s a big purchase, rings look different on different fingers. So you got to have some planning, you gotta have some cooperation on this. And there’s no sense to rush into it. Just as in marriage, there’s probably no sense to rush into it. It’s probably a good thing to trial with your potential spouse is my take on it.
Okay, so So would you change?
No, I would not use a tool like this at all. Okay, I would go the same for those interested. I mean, we went we she thought she wanted a design we went she hated it on her finger. So thank God, I didn’t buy that. We went together find a one that she liked, and then I went and purchased it later.
Okay, but the proposals what I was asking about actually, like, if you were to propose, would you propose differently to her?
Oh would I propose differently? Oh, no, no, no, no, for not No way. No, definitely not. I mean, proposing Hawaii on my knees in front of a windsurfer Beach was awesome.
I thought you’re gonna say an active volcano.
No, no, no, no, no, that was later Anne. All right. Well, all right. Last one. Tom Brady officially announced his retirement yesterday. How would you like to pay him his respects because I think respects are due Anne
I do not. I’m gonna go find Giselle and we’re gonna go have a party. Pop a bottle. That’s what I think I will do.
I’m gonna go find the guy that works on his hair. That’s my thing. All right, that wraps us up today. Happy birthday to Shakira and her now ex husband, Gerard P K. And the man who puts the real data in data Star Trek’s very own Brent Spiner. And remember, if you can only read or listen to one retail blog in the business making Omnitalk, our Fast Five podcast is the quickest fastest rundown of all the week’s top news. And our twice weekly newsletter tells you the top five things you need to know each day.
And also the features special content exclusive to us. And it’s just for you and we try really hard to make it all fit within the preview pane of your inbox. You can sign up today at http://www.omnitalk.blog. Thanks as always for listening and please remember to like and leave us a review wherever you happen to listen to your podcasts or on YouTube. And until then, until next week, on behalf of all of us at Omnitalk as always Be careful out there.
The Omnitalk Fast Five is brought to you in association with the Asian consumer and retail group. The a&m consumer and retail group is a management consulting firm that tackles the most complex challenges advances its clients, people and communities toward their maximum potential. CRG brings the experience tools and operator like pragmatism to help retailers and consumer products companies be on the right side of disruption. And firework, firework is the largest video commerce solution built for the world’s leading brands. They empower brands with shoppable and livestream video on their own websites where people like to shop, put your commerce in motion with fireworks, find out firstname.lastname@example.org And Tigo. Trigo tech powers grocery stores with market leading frictionless checkout and digitised operations. To learn more visit Trigoretail.com. And sezzle, sezzle is an innovative Buy now pay later solution that allows shoppers to split purchases into four industry payments over six weeks. To learn more visit sezzle.com. And finally silk, the silk cloud DB virtualization platform is a virtualization layer between your workloads and the cloud. Helps you scale your cloud without scaling your costs. Visit silk.us to learn more