In the latest Women’s Retail Collective Podcast Anne Mezzenga sits down with Meijer’s Group Vice President, Marketing & Customer Strategy: Retail Media, E-Comm, Own Brand, Data Insights at Meijer Amanda Mcvay.
You read that title right. Amanda wears a lot of hats and in fact, after 10 years at the company, Meijer created this job just for her. Amanda has diverse experience in everything customer-centric; from buying to product development to gathering consumer insights that have resulted in some of Meijer’s most successful marketing initiatives.
Amanda shares how she’s using her position at Meijer to further develop their storied history of being more than a dependable general merchandise retailer, but a long-standing pillar of the community, and how she plans to use that to keep them defensible against Amazon.
Amanda shares her advice for other women working in the retail industry and you’ll want to stay until the end to hear who headlines her very own concert.
You can listen here or wherever you get your podcasts.
Music by hooksounds.com