The use of IoT devices in retail has increased drastically within recent years, especially as the desire for digital and touchless solutions reached its peak demand during the COVID-19 pandemic.
And, as a result, while retailers have accelerated their digital transformation deployments at a record pace, all too often we see retailers driving IT purchases faster than IT can keep up, leading to untalked about and unforeseen issues down the road.
New Omni Talk Expert, Art Miller, Global Head of Retail IoT at Qualcomm, joins Chris Walton and Anne Mezzenga to discuss what to do in the face of this situation and to ensure insecure technologies don’t open up security holes which could result in breaches, exposure of customer data and negatively impact your brand.
Together they explore, through the lens of Electronic Shelf Labels (aka ESLs), how a comprehensive approach to integrated, end-to-end security can:
– Lead to more cost effective solutions
– Delight your customer
– And, help you swiftly adapt to the ever changing needs of your customers
All of which should help your CIOs and CTOs sleep better at night, knowing they can have the conversations they need to have with the rest of the C-Suite.
Watch our interview with Art now on YouTube
Be careful out there,
Chris, Anne, and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail.