“How do you sell snowflakes?” – Andy Reuben CEO of Trove
In this case, snowflakes = resale product, and to figure out the answer to that question we had to call in an expert in the circular economy and resale.
In the latest Ask An Expert series, Omni Talk’s Anne Mezzenga is joined by resale expert and VP of Brand Success at Recurate Cynthia Power. Cynthia started her retail resale career at Eileen Fisher running their “Renew” program, one of the first upcycling and resale programs in the business.
In this episode, Cynthia talks about the variety of approaches brands and retailers are exploring as they add resale to their platforms and the reasons why they’ve been moved to do so — from seeking sustainability to more successful customer acquisition.
Anne and Cynthia conclude the episode by discussing the latest resale headlines, from Resale-As-A Service to resale storefronts and the advantages and disadvantages of each.
Be careful out there,
– Chris, Anne, and the Omni Talk team
For more information on Recurate or to get in contact with Cynthia, head to Recurate.com.