Did you know 58% of consumers never return after making an initial purchase? And that is because loyalty is fast and fleeting, especially in today’s complex and competitive eCommerce environment. Only focusing on a consumer’s linear path-to-purchase risks losing sight of all the activity that happens after a purchase is made. The best predictors of what a consumer may do next lie within his or her online activity, not just from search to purchase but also in what happens beyond the purchase as well.
In this live recording of our Ask An Expert interview, Omni Talk’s Chris Walton sat down with 1010data’s Vice President of Marketing Frank Riva to understand just how significantly the digital consumer decision journey has changed and why the traditional “path-to-purchase” approach needs to extend beyond the phrase itself and instead address a more complete journey across an entire interconnected and complex system.
If you like what you learn in this interview (and with Prime Day just days away) be sure to check out 1010data’s Prime Day Primer here: Everything you need to know in one report.
For more information about 1010data, head to 1010data.com.
You can watch our interview with Frank by clicking above or on the platform of your choice below:
Be careful out there,
– Chris, Anne, and the Omni Talk team