A new podcast is live for your listening pleasure — “Spotlight Series: The Store as a Media Channel with Michael Pollack of News America Marketing”
In part two of our Spotlight Series with News America Marketing, we sit down with their SVP and General Manager of Digital, Michael Pollack. In this episode, we discuss the advantages for individual retailers and the industry at large, when we start thinking about the stores as a media channel. We talk about how leveraging the data from that channel is a win for the entire ecosystem, making the in-store experience more personalized and more valuable to the shopper, the shopper marketer, the market and the brands.
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Be careful out there.
– Chris and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 