Spotlight Series: The Store as a Media Channel with Michael Pollack of News America Marketing | Podcast

A new podcast is live for your listening pleasure — “Spotlight Series: The Store as a Media Channel with Michael Pollack of News America Marketing”

In part two of our Spotlight Series with News America Marketing, we sit down with their SVP and General Manager of Digital, Michael Pollack. In this episode, we discuss the advantages for individual retailers and the industry at large, when we start thinking about the stores as a media channel. We talk about how leveraging the data from that channel is a win for the entire ecosystem, making the in-store experience more personalized and more valuable to the shopper, the shopper marketer, the market and the brands.

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Be careful out there.

– Chris and the Omni Talk team

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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