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          The Power of First-Party Data – Unleashing ROI | SocialSign.in

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          Guest WiFi can bring a retailer closer to its customers. Every time a customer signs into guest WiFi, it is an opportunity to identify and validate that customer’s profile. This customer authentication – can be the bridge between a CRM system and its foot traffic — from Chris Walton

          Source: The Power of First-Party Data – Unleashing ROI | SocialSign.in

          Chris Walton

          Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

          Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

          Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

          He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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