Serious and Sometimes Comic Musings on the Future of Retail
Guest WiFi can bring a retailer closer to its customers. Every time a customer signs into guest WiFi, it is an opportunity to identify and validate that customer’s profile. This customer authentication – can be the bridge between a CRM system and its foot traffic — from Chris Walton
Source: The Power of First-Party Data – Unleashing ROI | SocialSign.in
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Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. Know More →
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