Over the last 15+ years, eCommerce has delivered customers unfiltered, 24/7 access to nearly any item or service they may desire but, when it comes to specific categories, like clothing and fashion, this popular new medium has brought along challenges and barriers to key points within the purchase path.
Sneakers, for example, have been notoriously difficult to browse and research online as fit, color and overall look have never seemed to translate accurately.
Thanks to the incoming accessibility of AR on-device and startup Wannaby, users can now preview fit, color, and overall style of their favorite brand of sneakers before clicking the buy button or heading into a store to complete the purchase.
“Our mission is to break online shopping barriers,” Wannaby CEO Sergey Arkhangelskiy tells TechCrunch. “We believe that AR try-on can help customers to shop online and will wash away the difference between online and offline shopping. The ability to try sneakers with your phone before buying online should shift conversions, engagement and returns.”
Why this matters?
- Retailers and brands alike must keep constant pulse on not just buzz-worthy tech but advancements that actually add value to the customer journey.
- As online tools and technologies evolve, the customer’s path to purchase will follow in parallel. The disruption and change e-commerce brought on industries in its infancy is far from over.