A new podcast is live via SoundCloud & iTunes — “Spotlight Series: News America Marketing And The Journey to Decode The Path to Purchase”
Omni Talk sits down with News America Marketing’s Chief Retail and Merchandising Officer, Tracey Koller and its SVP of Corporate Strategy and Development, Peter Moustakerski to discuss how the path to purchase has become more of a maze than a linear process, and how News America, in-store media, and all of us can play a role in its understanding.
iTunes | Spotify | Google | SoundCloud
Be careful out there.
– Chris and the Omni Talk team
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 