Spotlight Series: News America Marketing And The Journey to Decode The Path to Purchase [Podcast]

A new podcast is live via SoundCloud & iTunes — “Spotlight Series: News America Marketing And The Journey to Decode The Path to Purchase”

Omni Talk sits down with News America Marketing’s Chief Retail and Merchandising Officer, Tracey Koller and its SVP of Corporate Strategy and Development, Peter Moustakerski to discuss how the path to purchase has become more of a maze than a linear process, and how News America, in-store media, and all of us can play a role in its understanding.

Listen on SoundCloud | Listen & Subscribe on iTunes

Be careful out there.

– Chris and the Omni Talk team

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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