Hello Omni Talk Fans! For the first time ever, Rolex makes our top headlines.
In today’s Retail Daily Minute:
- Rolex’s Certified Pre-Owned channel now accounts for roughly 10% of secondhand Rolex sales, with revenue up 67% year over year last quarter.
- Gap relaunches four of its 1990s fragrances plus a new fifth scent, betting beauty can become a durable, high-margin category.
- Cos, H&M Group’s minimalist brand, signs new mall leases and a Nordstrom marketplace deal as it ramps up North America expansion.
Plus, a quote from film that I had forgotten mentions Rolex.
👇 Listen now
Today’s Top Headlines
1. Rolex Pre-Owned Channel Grows the Overall Secondhand Market
Rolex drives roughly 10% of secondhand Rolex sales through its Certified Pre-Owned channel, which generated over $530 million in 2025. Resellers say the program is expanding the entire market rather than stealing share, bringing new buyers in even though CPO prices run about 25% higher than independent dealers charge. (Read More)
2. Gap Relaunches Its Original 1990s Fragrance Line This Thursday
Gap relaunches its 1990s fragrances Dream, Grass, Heaven and Om plus new scent Harmony on Thursday, developed with original perfumer Honorine Blanc as eau de parfums meant for layering, priced from $20. It follows Gap Inc mixed nostalgia bets, including a panned stripe remake and a sold out Hailey Bieber denim capsule. (Read More)
3. Cos Signs New Leases to Grow US and Mexico Retail Footprint
Cos, the minimalist fashion brand of Sweden H&M Group, is expanding across North America, signing leases at three Westfield malls in California, Illinois and New Jersey while adding six franchised stores in Mexico plus a Nordstrom marketplace debut. Cos runs 12 North American stores among 252 total locations worldwide. (Read More)
4. David’s Bridal Launches a Hybrid Outlet Shop in McAllen, Texas
David Bridal launched The Outlet Shop, a hybrid concept pairing full price bridal wear with discounted wedding, bridesmaid, prom and special occasion dresses inside its existing McAllen, Texas store. The retailer plans more outlet shop-in-shops nationwide this year, continuing its Aisle to Algorithm technology strategy. (Read More)
5. Schnucks Rolls Out Agentic AI Shopping Assistant for Customers
Schnucks is launching an agentic AI shopping assistant this summer with nutrition platform VitalityIP, offering meal ideas and product recommendations tied to goals like weight management, healthy aging and family wellness. Schnucks joins Albertsons and Kroger among grocers rolling out similar AI powered shopping tools. (Read More)
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— Chris and the entire Omni Talk team
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.