As part of our ongoing Omni Talk Spotlight Series, this week Chris and Anne sit down with Sean Snyder, Founder and President of Engagement Agents. Engagement Agents is a cool, new startup out of Toronto with a brilliant and simple solution. A long-time friend of Omni Talk, Sean is doing some really interesting stuff.
For example, did you know that nearly every retailer pays for marketing opportunities at shopping centers within their leases, but 90% of retailers do not engage or actively manage these already paid for channels?
We know — crazy, right? But it is true.
Burdened by organizational complications, retailers struggle to figure out how to manage these opportunities. Engagement Agents solves these problems by managing this coordination on behalf of retailers through its proprietary platform.
It is a cool listen about a cool idea.
- (SoundCloud) Spotlight Series: Interview with Engagement Agents President, Sean Snyder
- (iTunes) Spotlight Series: Interview with Engagement Agents President, Sean Snyder
Be careful out there,
– Chris and the Omni Talk team
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P.P.S. Stay tuned for an upcoming passion piece for the Robin Report coming very soon!
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Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."