In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso and Veloq, Chris Walton, on-site at Shoptalk 2026, is joined by returning guest Carter Jensen, now of The Uncommon Business and one of the original co-creators of the podcast, to discuss:
From Amazon blurring the lines between marketplace and DTC with its expanding Shop Direct feature to Ulta Beauty making a bold move into TikTok Shop, this episode dives into how commerce is evolving across platforms, attention spans, and ecosystems. Plus, the duo debates Walmart’s growing retail media ambitions through Vizio, Instacart’s latest AI-powered smart cart push, and Amazon’s continued expansion in grocery delivery.
• 00:09:05 – Amazon Expands Shop Direct to Third-Party Product Feeds
• 00:13:27 – Ulta Beauty Launches on TikTok Shop
• 00:22:16 – Walmart and Vizio Deepen Retail Media Integration
• 00:26:39 – Instacart Integrates NVIDIA AI into Caper Carts
• 00:33:43 – Amazon Expands Grocery Delivery with Winn-Dixie + 1-Hour Delivery Rollout
Along the way, Carter reflects on helping launch the podcast from a basement eight years ago, and the team digs into what’s real versus hype when it comes to AI, social commerce, and the future of retail infrastructure.
Tap in for sharp insights, strong opinions, and a few laughs along the way.
Be careful out there,
Chris and the Omni Talk team
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.