Hello Omni Talk Fans! Anne and I arrived in Palm Springs for eTail, and the view of the golf course from my hotel room in late February would make any Minnesotan get down on his or her knees in reverence.
In today’s Retail Daily Minute:
- Target is bringing Levi’s denim to 150 additional stores by the end of 2026, pushing the partnership past 1,000 total locations.
- Walmart introduces Scintilla In-Store, a new app that arms supplier field representatives with real-time store-level data to reduce out-of-stocks.
- Bath & Body Works launches its first official U.S. Amazon storefront, reclaiming control of a channel where gray market sales were already generating an estimated $60 to $80 million annually.
Plus, my latest Supply Chain Confessions podcast with Wiliot VP Amir Khoshniyati on all the trends converging to make 2026 the year of major supply chain advancements in retail, and a quote with a famous scene shot in a bath tub.
👇 Listen now
Today’s Top Headlines
1. Target Expands Levi’s Denim Partnership to Over 1,000 Stores
Target is expanding its Levi’s partnership to over 1,000 stores by end of 2026, growing women’s assortment nearly 20% year over year. The move aligns with CEO Michael Fiddelke’s merchandising revamp strategy, while Levi Strauss balances its DTC-first approach with wholesale channels to broaden brand reach. (Read More)
2. Walmart Launches New Scintilla In-Store App for Suppliers
Walmart has launched Scintilla In-Store, a new app for supplier field representatives that unifies real-time data, actionable metrics, and store-level tools. Built on Volt Systems technology, it aims to reduce out-of-stocks, streamline execution, and enhance omnichannel shopping, with upcoming AI-driven prioritization for greater retail efficiency. (Read More)
3. Bath & Body Works Debuts First Authorized Amazon Storefront
Bath & Body Works has launched its first authorized Amazon storefront in the U.S., offering top fragrances and home products. The move supports its Consumer First Formula strategy, expanding third-party access while reclaiming an estimated $60–$80 million in gray market sales to strengthen brand control and consumer loyalty. (Read More)
4. Sprouts Farmers Market Reports Strong Q4 Earnings Growth
Sprouts Farmers Market reported strong Q4 earnings, surpassing analyst expectations with $0.92 EPS and 8% net sales growth to $2.1 billion. The natural grocer confidently plans 40+ new store openings in 2026 while cautioning about first-half challenges due to tough prior-year comparisons and a dynamic macroeconomic environment. (Read More)
5. Walgreens Lays Off Hundreds After Sycamore Acquisition
Walgreens is laying off hundreds of employees five months after Sycamore Partners’ acquisition, including 469 at its Illinois headquarters and 159 in Texas. The restructuring aims to simplify operations and improve in-store experiences, following store closures, declining retail sales, and the company’s transition to private ownership. (Read More)
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Be careful out there,
— Chris, Anne, and the entire Omni Talk team
Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.