In this 5 Insightful Minutes episode, Maia Josebachvili, Chief Revenue Officer of AI at Stripe, joins Omni Talk to break down what she is hearing directly from retailers as agentic commerce quickly moves from theory to reality.
From defining AI assisted shopping versus fully delegated purchasing to explaining why retailer sentiment has shifted dramatically in just six months, Maia unpacks how brands are preparing for a future where AI agents play a central role in discovery and transactions.
She also outlines the four biggest concerns merchants face today including maintaining control of the customer relationship, ensuring product discoverability in AI environments, preventing fraud in bot driven transactions, and rethinking checkout for agent led purchases. She shares how Stripe is building the infrastructure to help retailers navigate each of these challenges.
Key Topics covered:
• 00:00:26 – What a CRO of AI actually does
• 00:01:12 – Defining agentic commerce including assisted vs delegated buying
• 00:02:11 – Why retailer sentiment has shifted 180 percent
• 00:02:35 – Maintaining merchant of record in AI transactions
• 00:02:55 – Making product catalogs agent legible and discoverable
• 00:03:10 – Fraud risks in bot driven purchasing
• 00:03:25 – Rethinking checkout for AI agents
• 00:03:50 – How Stripe is enabling AI commerce without replatforming
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Be careful out there,
– Chris, Anne, and the Omni Talk team
P.S. To see our full lineup of past 5 Insightful Minute conversations, head here.
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Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.