Retail used to be so simple. Item data was loaded into a PIM system and retailers were good to go.
Well, not anymore!
Retailers are expanding sales into new, omnichannel environments, and customers are demanding more product information before they click “add to cart.”
As part of their ongoing live Ask An Expert Interview Series on LinkedIn, Omni Talk has called on two item data experts Nicholas Schwalbach, Director of Product Management, and Brandon Pierre, VP of Customer Success at SPS Commerce, to help explain how retailers and brands can get their item data houses in order and help set retailers up for success in every emerging retail channel.
Chris and Anne go in-depth with Nicholas and Brandon on:
- Updating item data processes that scale and support all departments of a retail organization
- Why you can no longer “set and forget” your PIM system
- The importance of enabling item data to support your evolving customer demands
- How to prepare your item data for the now, next, and future of omnichannel retailing
You can listen to Chris and Anne’s conversation with Brandon and Nick by clicking above or on the platform of your choice below:
Apple Podcasts | Spotify | SoundCloud | Amazon Music
Be careful out there,
– Chris, Anne, and the Omni Talk team
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