Walmart announced yesterday that it plans to debut its new Walmart+ subscription service on September 15, 2020. For $98 per year, Walmart+ members will have access to a number of shopping benefits with Walmart, including an Amazon AMZN -0.2% Prime-like “unlimited” amount of free deliveries from its stores.
The announcement, from a shareholder’s perspective, was well worth the wait, too. Walmart’s stock has traded at a 52-week high since the announcement and has seen as much as a $24 billion value boost, according to CNBC.
There is much to love about Walmart’s new Walmart+ subscription program. More on the long-term implications later, but just by September alone, Walmart has already put in place three compelling aspects to the program that will give Amazon one heck of a run for its money.
Source: Forbes
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
