Chris Walton’s latest for the Robin Report —
A few weeks ago, Walmart debuted its new Express delivery program, whereby Walmart customers can pay an extra $10 fee to have their purchases delivered right to their doors in two hours or less. While questionable on many levels, the move, putting all objections aside, signifies something profound — namely, that the “experience” of retail is becoming less and less important with each passing Covid day. Similar to the airline industry, attitudes are shifting. What matters now is not experience but getting people what they need in the cheapest and most convenient ways possible, and, as a result, retail could be on the precipice of feeling more like a middle seat and a layover than any of us could have ever imagined.