A new podcast is live for your listening pleasure — ”Spotlight Series: Eversight Co-Founder, David Moran Live From Groceryshop”
David Moran and the team at Eversight are setting out to disrupt habits. They believe that in order for your promotions to be effective, they need to challenge the norms of customer behavior.
Eversight works with brands and retailers by using AI to create multiple, ongoing pricing tests, that can teach retailers how to break their customers’ habits around promotion through the concept of “micro-testing,” a practice quite common in one of our favorite industry reference points for retail too — video games.
Be careful out there.
– Chris and the Omni Talk team
P.S. Chris really geeks out with David in this one.