Great read from Jon MacDonald at The Good.
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To increase conversions, your brand story must provide real support, value, and alignment around the things your customers care about: their goals.
Source: Brand Story – Why Your Brand Story is Killing Conversions – The Good



Omni Talk® is the retail blog for retailers, written by retailers. Chris Walton founded Omni Talk® in 2017 and have quickly turned it into one of the fastest growing blogs in retail.