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Brand Story – Why Your Brand Story is Killing Conversions – The Good

Great read from Jon MacDonald at The Good.

To increase conversions, your brand story must provide real support, value, and alignment around the things your customers care about: their goals.

Source: Brand Story – Why Your Brand Story is Killing Conversions – The Good

Chris Walton View All

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.

Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.

Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."

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