Brand Story – Why Your Brand Story is Killing Conversions – The Good
Great read from Jon MacDonald at The Good.
To increase conversions, your brand story must provide real support, value, and alignment around the things your customers care about: their goals.
Source: Brand Story – Why Your Brand Story is Killing Conversions – The Good
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Chris Walton View All
Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He is well-versed in merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, and tech product development.
Chris was most recently a Vice President with Target, where he led the retailer’s Store of the Future project and also ran the Target’s home furnishing division for e-commerce. He previously worked for GAP, Inc., as a Distribution Analyst and Manager.
Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.
He likes to dress as Darth Vader for Halloween, and his wife also frequently asks him to ask Alexa, "to turn off the music."
