Weaver Post — A small but delectable bite of insight and comedy on why Amazon is winning the war on retail.
Last week I wrote of the historical comparison between Amazon and the Battle of Dien Bien Phu, describing the incredible lengths to which Amazon, just like the Viet Minh, is willing to go in order to win the war on retail.
To illustrate my point, I did a personal experiment. I ordered batteries from a local mass market retailer and from Amazon. Reminder — Amazon packed and shipped the batteries significantly faster than I could checkout in the store.
Well, the batteries arrived the day after my blog post. Upon opening the parcel, the Dien Bien Phu metaphor become even more palpable. Take a look at my package:
Look like anything you have seen before?
It looks like a book . . .
Does Amazon have any experience shipping books?
Translation: under the covers, Amazon has become so powerful they now can get nearly century old battery companies to change their packaging to maximize their shipping efficiency. Holy shit.
Try doing that bricks-and-mortar x,y,z retailer when you still need your batteries to have that little cardboard cutout thingy. Not sure what I mean by “cardboard cutout thingy?”
Three words: Dien Bien Phu
Be careful out there,
P.P.S. Check out this exciting deal on Amazon being passed off as a legitimate news article by USA Today right this very second (side note: USA Today does this every day).