The top 10 quick-service restaurant apps in the U.S. were downloaded 11.6 million times in December, 1.4 percent more than those the month prior. Year-over-year in the month of December, downloads of the top 36 quick-service restaurant apps are up 6.6 percent. A download represents a new user and the first conversion on the mobile app customer’s journey.
This month, Taco Bell dropped two spots while Chick-fil-A moved up one. Panera Bread dropped off the chart after last month’s Unlimited Sip Club relaunch, falling all the way to No. 19. This enabled Wendy’s to make its first appearance on the chart since June. Wendy’s just missed the chart last month at No. 11. It sits at No. 8 this month and was also No. 8 last time it appeared here.
McDonald’s continues to create new top performance months for itself. It put together an enticing December with 4.24 million new installs, good for its fourth-largest month ever. McDonald’s is also the landslide leader in full year 2022 quick-service restaurant app downloads with 40 million, 194 percent more than its next closest competitor.QSR Magazine