Madison Reed has just announced its expansion into WalmartWMT +0.4% stores nationwide. “My belief is that great quality prestige salon products should be made available to everyone, and certainly, given the magnitude of the shopper traffic that Walmart receives, they are a key U.S. retailer,” said Amy Errett, CEO and founder of Madison Reed. In an interview, she further explained how the partnership with Walmart will allow greater access to high-quality hair care products with Smart 8-Free and Leaping Bunny Certified formulas for customers wherever and whenever they need it.
Walmart is a great partner
The data shows that Walmart offers a compelling partnership with Madison Reed. “We know the core demographic of our customer is age 35 with kids, which aligns with the Walmart demographic,” said Errett. Furthermore, Walmart has evolved as a digital brand and can offer a sophisticated online experience.
“Walmart is committed to expanding its assortment to bring in new brands and products that are innovative, high-quality, and on-trend,” said Creighton Kiper, vice president of beauty at Walmart U.S. “By collaborating with Madison Reed, we’re excited to make prestige hair color more accessible to all.” The company’s diverse customer base is a good fit for Madison Reed. Customers increasingly turn to at-home salon solutions and value retailers like Walmart as consumer spending cools. Walmart’s second-quarter results showed a 5.7% increase in revenue compared to last year.
Source: Forbes
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