DoorDash on Monday launched a program called “Accelerator for Local Goods,” which is designed to support local consumer packaged goods businesses owned by women, trans, immigrants and people of color. The program will initially support 50 local entrepreneurs from New York, Chicago or Washington, D.C., with 20 or fewer employees and less than $1 million in revenue.
The program is part of DoorDash’s Main Street Strong initiative, which was first introduced in May 2020, and includes a six-week educational course and $5,000 grants. Businesses selected for the Accelerator for Local Goods will be able to sell their products on DashMart, a DoorDash grocery and convenience store introduced in 2020 that currently includes over 400 businesses.
The accelerator complements previous programs, such as a suite of advertising offerings launched in October, developed to support minority-owned businesses and deepen loyalty among partner businesses.
Source: Restaurant Dive